Linda’s Blog

Linda Baston-Pitt, PurpleBee CEO, shares her thoughts, insights and advice

A PurpleBee and CACHE collaboration

The award winning online PANCo Award course from PurpleBee.


Linda Baston-Pitt, CEO of PurpleBee, has been the driving force behind developing the national PANCo role (Physical Activity and Nutrition Coordinator) and for the last 25 years she has been supporting Early Years settings across the UK and beyond to develop their wellbeing strategies. As co-founder of the PANCo qualification, she is keen to share her own experience and knowledge in the sector as well as providing a platform for others to share their challenges and successes….

Read the full case study from CACHE on the  Level 4 Award in Promoting Health and Well-being Through Physical Activity and Nutrition Co-ordination in the Early Years here.

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About the Author:

Linda has been a passionate advocate for health and wellbeing in Early Years throughout her career. Known for her cross-disciplinary and collaborative approach, Linda is a well-known speaker at national and international conferences. Linda is CEO of PurpleBee, and co-founder of the PANCo qualification.